The Full Display Isle Set is, by far, one of the most effective display arrangements we have found. Taking a closer look at the cabinet sizes and appearance reveal a totally different approach to "in store" jewelry displays.       As you will notice by the accompanying photo's, (below) the cabinets are 7 ft. tall, including the matching sign on top with brass picture lamp. This height allows the glittering, sparkling jewelry to be face to face with the customer, while some even have to look slightly upwards to see the top shelf at 6 ft.         Also, a very important factor is the doorway. The sales person must stand in front of the display to open the door for customers to examine the jewelry. This allows the customer direct contact with assistance rather than across a bench-type counter, giving a much greater "personal" shopping experience to the client. A very important aspect of sales closures.
The Half Display Isle Set also contains the "Billboard Backing" which is another very important part of the arrangement. While it's design is a relatively simple wood and brass trim flat surface, it is the contents of the Billboard that make it so effective.       Billboards that contain video are even more effective as the images displayed on the TV screen are of the business, of the jewelry, and of testimonials from pleased customers and clients. Playing this type of video in and around the display draws interest to the display itself. Usually, someone will see something on the TV that catches their eye, and before you know it, they are around the front side of the display looking at the jewelry.       That is the time your salesperson approaches with the key and offers assistance. Even if the person does not really want to "go through the trouble", it is wise to proceed on and allow them to try on pieces that they like. Make sure to have an adjustable height "upper body" mirror close by so the customer can see the beauty of the piece actually on them.
The Half Display Wall Set is more for stores that already have jewelry and simply wish to add handcrafted jewelry to their inventory. But it still has advantages other display sets do not.       Aside from the unusually beautiful appearance of the cabinets, signs & lights themselves, there is the all glass ring box, with turning hand front center of view. And it is another very powerful draw on it's own that we haven't even discussed yet.       The all glass and mirrored ring box is a whopping 14 inches tall and 24 inches squared. A white turning hand slowly rotates right in the front, and on this hand is the largest, most glamorous ring we can craft. As it turns, light reflects off the facets and polished metals and sends sparkles glistening throughout the area. Usually, anyone standing anywhere close to the "glitter", go over and take a look. Even a number of men will notice.